Gaining targeted traffic to your membership site’s sales page is key to gaining new members to your membership site, which is key to the long-term success of your membership site and to more residual profits for you. The question is, how do you go about gaining a lot of targeted traffic to your site?
One effective way of gaining targeted traffic to your site’s sales page is to utilize viral marketing. Viral marketing is where you allow people to receive a product, such as an ebook, for free and enable them to pass it around to people they know.
The key behind this concept is to have links to your membership site’s sales page inside the ebook. That way, people who open the ebook and read the contents will see a description of what your membership site can offer them and a link to the sales page.
Of course, you need to give a reason for why other people will pass around your ebook with links to your sales page in it. Some may just do it because the information inside the ebook is quality information about what your membership site can offer them, but a more convincing reason for people to pass around your ebook is to allow them to rebrand the ebook with their specific affiliate links; that way, if someone signs up for your membership site via their link, they will get a percentage of their recurring membership fee as a profit.
While this will cut into your profits somewhat, you’ll still gain profit you likely wouldn’t have otherwise without your affiliates passing around the rebranded ebooks.
For more information on viral marketing to promote your membership site, check out “Membership Sites Made Easy: How to Cash In On Your Own Membership Site.”
It’s virtually the goal of every Internet marketer to make sizable profits online. After all, the main reason many Internet marketers begin their online careers is to make sure the work they do them makes sizable profits for themselves, not for someone else (i.e. their bosses). They also like the idea they can make money from the comfort of their own homes or home offices rather than having to contend with heavy traffic each day going to and from their work place.
This is why many Internet marketers have embraced the idea of having their own membership sites – a business model that enables them to make residual income again and again from the same customer who purchases access to their membership site.
This is not to say that successful membership sites don’t involve hard work – they do. You have to have a good target market to present the site to, which involves building the site around the right topic or niche so that it is sustainable for the long-term. You also have to have the proper web hosting, software platform, and/or payment processor in order to be able to take the recurring payments and allow the right people access to your site, while keeping those who haven’t paid the membership fee out. You also have to be able to update the membership site continuously with current news and resources regarding that topic or industry.
However, the thought of making residual income from each member is enticing to many Internet marketers, especially when compared to having to create multiple ebooks and/or software products each week or month and selling each one or a combined package repeatedly just to try to make ends meet. When selling ebooks and software products, your success will depend solely on how many individual sales you can make. With the membership site business model, if you can keep a paying customer for the long-term, you will keep earning residual income from him/her for months and even years to come, which is considerably easier than trying to make individual sales repeatedly.
For more information on membership sites, read “Membership Sites Made Easy: How to Cash In On Your Own Membership Site.”
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